Build one clean campaign link.
Choose a team-approved template. Tim Mai Builder guides every value, applies your rules, and produces a consistent tracking URL.
Cross-Channel campaign
Fields marked * are requiredTemplate rules
Build a governed template
Name fields, set required inputs and allowed choices, reorder fields, and define a campaign formula. Source choices follow Medium. Short-link creation is not available.
Link library
Every saved draft and published link appears here with its exact governance context.
Campaigns
Published links grouped by their campaign tag. Expand a campaign to inspect its URLs.
Templates
Manage the builders your team can use. Select one to return to the link builder.
Taxonomies
Built-in reference values. Source choices depend on Medium; custom field choices are configured in the template editor.
| Taxonomy | Values | Dependency | Status |
|---|---|---|---|
| Medium | cpc, paid_social, email, display | — | Active |
| Source | google, meta, linkedin, newsletter | Medium | Active |
| Region | us, eu, apac, global | Template | Active |
Validation rules
Built-in checks: required fields, valid HTTP/HTTPS destinations, campaign formulas and allowed sources. This page is a reference, not a rule editor.
| Rule | Applies to | Behavior | Status |
|---|---|---|---|
| Required field | All templates | Blocks publishing when missing | On |
| Lowercase values | UTM parameters | Normalizes controlled values | On |
| Source dependency | Source | Filters choices by Medium | On |